Main logo and variations, Color palette, Typographies, Comprehensive graphic charter, Style moodboard, Mock-ups for communication materials.
Involvement
Visual identity & branding
Year
2025
Brief
To create a strong and modern visual identity that reflects the eco-responsibility and elegance values of the fashion brand. The client wanted a design that appealed to an environmentally conscious and quality-focused audience.
Project background
KEDJ is a new eco-responsible fashion brand looking to position itself in the market with an image that is both ethical and sophisticated. Tchagra supported KEDJ in defining the brand’s soul, translating its ecological commitments and aesthetic into a memorable and coherent identity. The goal was to capture the essence of conscious and timeless fashion.
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